![]() And if you are confused about where to start your research, don’t worry we have got you covered. Unfortunately, none of them were big hits with the customers, ultimately contributing to the brand being discontinued as it struggled to demonstrate it still had a USP it could offer to the consumers.įind sales figures for the Sable, Milan, Montego / Sable, Grand Marquis, Cougar, Villager, Monterey, Mariner, Mountaineer and the Merkur Scorpio, XR4Ti. Before buying, spend some of your valuable time and do your proper homework. For two model years20the Panther platform would provide the basis for Mercury's last high-performance hurrah: a curtain-call for the Mercury Marauder. Most of these cars were imported from Ford’s European (Capri in the 1970s, Sierra and Scorpio in the 1980s, Cougar in the 1990s) or Australian (Capri) arms, or from other brands (Villager, a Nissan Quest in drag). The Monterey was initially brought on as a top-of-the-line two-door coupe version of the Eight offered in blue, red, or black with a yellow top. Launched in 1938, its cars were always closely related to their Ford cousins, but the extent of badge-engineering reached an apogee in the 2000s when the company ceased to offer any vehicles that were in any way original in the end, the brand was phased out in 2011 to allow Ford Motor Company to focus on rebuilding after the financial crisis.Īlthough the vast majority of Mercury’s, by sales, were little more than upscale versions of Ford cars, over the years the brand actually managed to offer distinctive cars that had no equivalents within the Ford Motor Company’s US offerings. Early in the 1950s, the Mercury brand was looking to expand on their bread-and-butter Mercury Eight model. Mercury was Ford Motor Company’s “middle brand”, slotted between the mass-market Ford and luxury Lincoln. Industry watchers noted the floundering when FMC attempted lame fixes and half-hearted saves, including the radical idea of introducing sub-brand Merkur in 1985.Mercury Sales Data & Trends for the U.S Automotive Market Find the best new Mercury car on the market via our in-depth reviews and compare. Over the decades, the principle of the decreasing mean saw Fords and Mercurys become ever more similar, sapping the brand of any distinctiveness. Check out all the latest Mercury models in the USA with price details of 20 vehicles. 1956 Mercury Monterey Montclair 2-Door Hardtop. Mercury came about to combat midpriced cars from Oldsmobile and Dodge in 1939. Latest classic Mercury cars offered in listings in Canada: 1967 Mercury Meteor. Mercury-as a brand of cars-ceased to be different, relevant or compelling decades ago. Both received the same updates as their Ford twins over the past couple years, but these Fords-in-different-clothing highlighted the fundamental issue behind the brand's demise. The Milan and Mariner were the only contemporary vehicles in the line. From 1938-2011, Mercury served as Ford Motor Company’s medium-priced brand, filling the gap between the affordable Fords and luxurious Lincolns. The Mountaineer isn't far behind in terms of lacking market relevance, and was slated to go away with the upcoming introduction of the new unibody 2011 Explorer. Mercury Cars LTD provides vehicle repairs in Ashford, a collective of independent garages with strong working values and a commitment to delivering affordable. ![]() Vehicles inspected, guaranteed and delivered in Paris. The Grand Marquis is so old it makes Methuselah look young. Buy your FORD MERCURY used safely with Reezocar and find the best price thanks to our millions of ads. On June 2, Ford announced what many thought was inevitable: Mercury is no more.Ĭurrently, the Mercury brand includes just four models. For more than two years, executives deflected questions about the brand going away. Our archives are filled with recent reviews of new models ranging from the B-Segment Fiesta to the XXXL F-Series Super Duty and the luxurious new Lincolns.īut auto show after auto show, something was conspicuously missing from Ford's corporate announcements: new Mercury models. ![]() View photos, save listings, contact sellers directly, and more for Mercury and other new and used cars for. Looking to buy a Mercury Complete your search today at Car & Classic where you will find the largest and most diverse collection of classics in Europe. Popular Mechanics' readers know that Ford Motor Company is on a roll with new product introductions. 84 new and used Mercury for sale at KSL Cars.
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